Maruti Goes the MPV way
Its been a totally different sucess story for maruti india.With the most bizzare products like the Wagon R
and the the Estilo going a hit on the indian roads and some very stlylish Italian design beauties like the Punto going for a spin. No one can predict what goes well with the masses and with Maruti , one is sure that even if the car is not good in design terms ,the overall Maruti brand in india plays a major role in boosting the sales.
But with all the major world joints landing in india maruti's dominance is in jeopardy.
Now to regain its lost ground Maruti is entering an all new segment of a MPV. Ironically the last time it entered was a big shit with theVersa but mind my words , this time Maruti's in for a serious busines....So lets see Maruti's got in the bag.....
Maruti Suzuki Ertiga
Maruti Ertiga Technical Specifications
Overall Length: 4,265 mm
Overall Width: 1,695mm
Overall Height: 1,685mm
Wheel Base: 2,740mm
Ground Clearance: 185mm
Turning Radius: 5.2 metres
Engines: 1.4-lt K-Series Petrol with VVT / 1.3-lt DDiS diesel
Displacement(in cc) 1,373 / 1,248
Maximum Power(PS@rpm): 95@6,000 / 90@4,000
Maximum Torque(Nm@rpm): 130@4,000 / 200@1,750
Gearbox: Type 5-Speed Manual / 5-Speed Manual
Gross vehicle weight: 1,760 kgs / 1,845 kgs
Front: MacPherson Strut
Rear: Torsion Beam
L & V Grade: 185/65R15
Z Grade: 185/65R15
Fuel tank capacity: 45 litres
Moral of this Story!
This is a diesel dominated segment and Maruti officials say that they expect to sell 8 diesel variants of the Ertiga for every two petrol variants. This preference for diesel is going to persist as long as the differential exists, but this segment is just that much more sensitive to the costs and the savings.
Maruti has just barely managed to launch a compact premium UV before the imminent flood to hit the roads in the next one or two years from competitors like Nissan, Hyundai, Toyota and Renault, and possibly even Mahindra & Mahindra – which is expected to launch a compact Xylo.
Though a bit late coming from the car market leader, the Ertiga could still benefit from Maruti's image of being a manufacturer of reliable, efficient and low-cost cars. So, though the target is the urban buyer looking for a family mover, sales could eventually come in quickly from institutional buyers too.
The price of the Ertiga will be a crucial factor and Maruti will be well aware of that fact. I expect pricing to be in the region of Rs 6.5 lakh to Rs 9 lakh for the three trim variants each (LXi/ LDi, VXi/ VDi and ZXi/ ZDi) of the petrol and diesel versions. The good part of the trim package being offered is that Maruti has decided to push up the safety index by offering ABS with EBD as part of standard fitment even in the base LDi variant.
I bet if Maruti goes well with the pricing it may well just pull of another Rabbit from a falling hat!